Because data is the lifeblood of your dealership
An AI driven Customer Data Platform specific to dealership service and sales departments
keep DMS Data up to date and compliant with Customerdata1
Watch video below & learn how!
DID YOU KNOW?
- In 2022, Auto Industry studies showed an average of 44%of customer and vehicle data in a dealer’s DMS was outdated or incorrect.
- In a new study In 2024, Customer Data 1 reports that number has actually grown to 50% or more.
- Experts warn that poor customer data can cause compliance issues for dealers and
can impact both sales and service departments.
- Dealers are urged to check their database and begin the data cleaning process now.
- Data is the lifeblood of a dealership. It is essential that all records are up to date and accurate.
- Customer and vehicle data records can change by the second, and quality of data decreases
daily due to customers moving, trading vehicles, marriage, death, etc.
- Over half of email addresses are incorrect or missing altogether, and 40-50% of
VINS are bad. Customers no longer own vehicles the DMS shows they do.
- All marketing should be paused until the bad data issue is dealt with and a continuous, consistent updating process is put in place.
WHY USE CUSTOMER DATA 1
The platform’s real-time search engines work with
dealers nationwide to analyze, identify and correct DMS data.
Based on individual dealers’ corrected data,
Customer Data 1, in alliance with their strategic marketing partner, provides a customized marketing strategy and action plan to maximize
use of that data.
Ceated to allow dealers to keep DMS Data up
to date and compliant.
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